Thursday, November 26, 2009

"Price Reduced" on your For Sale Sign

Sign riders stating "Reduced Price" have always given me a chuckle....especially if it is on a "For Sale by Owner". In those cases....the question is....reduced from what? Where was the benchmark price posted on record for all to verify the "reduced price"?
And then, there are the home shoppers, who may continually ride through an area, and maybe those signs mean just a bit more to them...but many people who are just starting their search, then these signs portray a problem of sorts. Many prospective buyers look at this "Price Reduced" sign as an open invitation for a lowball offer, whether one is warranted or not. Many buyers may wonder if the home was originally overpriced....or maybe the seller is desperate. Is the house in poor condition and in need of cosmetic fixes or repairs? This simple sign rider can make a problem where none exists. Why not add a rider that is more positive and leaves less questions?...like...."MUST SEE INSIDE" or "GREAT PRICE" or if the listing offers a web site to visit ..."SEE ME ON THE WEB". There are many ways to market a property and a smart listing agent will show his client the best way for better results in selling their Memphis Real Estate.